PROTON TO EXPAND USED CAR MANAGEMENT NETWORK

Subang Jaya, 29 July – As Malaysia’s automotive industry starts its recovery from the coronavirus induced lock down, new buying patterns are emerging. One development has been the growth in used car sales, which according to the Malaysian Automotive Association (MAA) grew by 100% in the first six months of 2020.

The used car business represents a critical component of the automotive value chain and an area which is often not given enough attention. PROTON saw this as a crucial piece of overall strategy and started to develop a Used Car Management (UCM) department so as to streamline the sales and distribution of used cars in support of new car sales.

Supporting sales of new Protons and improving used car values

PROTON’s new UCM division was started in 2019, with a pilot project consisting of eight outlets located in various dealerships. The initial months were used to establish operating procedures and to train used car [...]